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ANALYSIS & OPTIMIZATION
Forming target groups,
counting expenses & benefits, data
mining, purchasing habits |
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Analysis & optimizationOur consulting
service extends to the planning of the stages of
communication, the calculation of expenditures
and profits (Lifetime Value calculation) and the
selection of the optimal target groups.
We add geo-demographic and sociological data to
the client’s database, and analyze the age,
income, family, hobby, etc. data of the customer,
together with the purchasing history known to
the client. When doing this, we use the most
up-to-date, non-linear neural modeling, and data
mining programs. Finally we predict the
customers' habits and behavior, define campaign
objectives in recruitment, retention, revival or
product-selling campaigns. |
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We undertake geo-demographic analysis, selection
and qualification of campaigns. We can
characterize micro-areas according to
demographical, social, occupational and flat
conditions in Budapest and in a lot of
provincial town by demographic statistics.
We segment huge address databases and forecast
the proportion of answers based on test
campaigns with neural software and statistical
analysis instruments. We can increase the
proportion of answers and the efficiency by
choosing the individual part-lists and
segmenting whole effective force. Using these
methods a more effective address list is
reachable.
Related documents:
Case studies
Have a
question? We call you back!
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Further Services
- Choosing, evaluating and analyzing
geo-demographically marketing campaigns and
databases
- Based on demographic and other
statistics giving a profile about micro
areas in Budapest and in other bigger cities
focusing on education, occupation and living
circumstances
- Segmenting mass databases through test
Campaigns, forthcoming feedbacks with
special software and analyzing statistic
tools
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CID
Cég-Info Kft.
H-1139 Budapest, Petneházy st. 50-52.
Phone: (+36 1) 350-0479; Fax: (+36
1) 270-9066;
E-mail: info@cid.hu |
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