 |
|
GEOMARKETING
Defining target areas
and groups, analysis and research
based on maps |
|
|
 |
What is geomarketing?
The term Geomarketing is a compound coming from
the words ‘marketing’ and ‘geography’. It covers
all the applications that exploit the
opportunities provided by Geographical
Information Systems (GIS) in marketing. The
functions of Geographical Information Systems
extend to the collection, processing and
publishing of information, which is related or
bound to geographical location. |
|
Related documents:
Geomarketing services
Geomarketing products
Have a
question? We call you back! |
|
|
|
How Geographical Information Systems can be Used
in Marketing? Through the service of CID
Geo-marketing we can receive answers to two
types of questions:
- Where can we find our target group with
a given criteria: good customers with
certain income level and/or consumption
habits?
- How much income do people have in that
target area, what is the demographic and
infrastructural provision? What type of
lifestyle do they have?
|
|
|
Why Geomarketing can Provide Key Solutions to
Many Business Problems?
- Defining target groups based on the
demographic providence, living circumstances,
lifestyle and education
- Defining target groups based on the
business density, employment and purchasing
power
- Analyzing results of campaigns and
clients based on their living area,
lifestyle
|
|
- Where should we open new business?
- How big is the potential private and
business purchasing power?
- Competitive analysis based on needs and
provision
- Where are our customers?
- What are the characteristics of
lifestyle in those areas where the customers’
number is growing, where are the areas we
can get customers more effectively?
|
|
|
|
CID
Cég-Info Kft.
H-1139 Budapest, Petneházy st. 50-52.
Phone: (+36 1) 350-0479; Fax: (+36
1) 270-9066;
E-mail: info@cid.hu |
|
| |
