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  Great success with the CID Marketing Database CD Game!

In the month of February CID announced a promotion for those of the clients who has bought any of CID’s Marketing Database CD product during the last 5 year. The winner of this „Take a card” game could win back his product’s full price. The lucky winner’s name was chosen on March 1st and it is the: Tető Generál Kft. Congratulation!!!

[ February-March 2008 ]

  New Campaign for Accor Services

Bázis Direkt Reklám Kft. has been working on new campaigns in February and March. Accor Services has asked Bázis to search for new potential clients through Telemarketing.

[ February-March 2008 ]

  HVG Online chose CID

In February and March CID provided graphical services for HVG online and offline products. We have created different kind of ads for the eduline.hu, jobline.hu and travelline.hu pages of HVG.

[ February-March 2008 ]

  Geomarketing lecture on the IT Conference

From CID, Levente Asztalos gave a lecture on the VII. Information Technology Conference in Nagykanizsa under the title „Geo-Marketing in business life”. The lecturer has introduced one of CID’s case studies about how to adapt geomarketing in business. The lecture’s material will be published in Térinformatika Magazin.

[ February-March 2008 ]

  Bázis has worked on a Fibergic Hungary’s Campaign

A Bázis Direkt Reklám Kft. with his telemarketing tools has been supporting promotions by firms who have been using optical networks. The Fibergic Hungary’s promotion was done by phone calls to hundreds and hundreds Computer Science and Communication businesses. Fibergic Ltd. has received a picture about the range of using optical nets among businesses.

[ February-March 2008 ]

  The CID made a presentation on the training of the Effectiveness Academy

The CID Cég-Info Direct Marketing Ltd. was invited by the Effectiveness Academy to make presentation on the training about the e-mail newsletter for the hungarian SMB companies. Joseph Szabó, managing director of CID Cég-Info Ltd, gave a lecture on the sources of E-mail mailing-list and on the legal environment of its. The training was interactive, so the participants had the opportunity to put a question, and learn about the subject.

[ November 2007 ]

  Bazis Direkt Reklám Kft. at a conference by Guild for Impaired People

On October 11th 2007 the Guild for Impaired People of Debrecen held a conference titled „How to employ people with eyesight impairment”. One of the goal of the conference was to show how and why beneficial to employ people with such handicap. The other goal was to introduce the works done by similar organizations and the support system of the government.

The attendees came from companies, such as Bazis Direkt Reklam, who give job opportunities to people with eyesight impairment, other civil protection organizations and the Social and Labor Ministry.
In the conference Bazis gave a short presentation how it utilizes the work of blind and sight impaired people in telemarketing.

[ November 2007 ]

  The direct marketing campaign of the Dunavox Ltd.
was made by CID Cég-Info Ltd.

The Dunavox Ltd. entrusts the CID with a large-scale direct marketing campaign, with the aim of popularizing the products of Dunavox and measuring the needs. Under the campaign the CID carried out complete direct marketing, database marketing and press services, including the graphic designing, database services and letter-shop activity.

[ November 2007 ]

  The CID carried out geomarketing analysis and
target definition for Budapest Bank

During the month of October CID has done an analyses for Budapest Bank. The goal was to form an exact target group and compiling database for the bank's upcoming DM Campaign.

[ November 2007 ]

  UNICEF DM campaign in cooperation with CID

At the beginning of september the hungarian committee of the UNICEF launched a DM campaign, with the aim of recruiting sponsors, who help for UNICEF in the fight against the malaria.

[ October 2007 ]

  The Bázis is working on a new Accor Services campaign

From the beginning of october the Bázis Direkt Reklám Kft. works on a new Accor Services campaign. At this time the call center carries out telemarketing campaign in connection with Accor Services gift coupon.

[ October 2007 ]

  The CID Cég-Info Kft. carried out the DM campaign of the Sto Építőanyag Kft.

The CID Cég-Info Kft helps for the Sto Építőanyag Kft in the construction of the latest direct marketing campaign. The aim of the communication is presenting the whole product selection of the Sto Építőanyag Kft for potential clients. The whole construction of the campaign was carried out by CID Cég-Info Kft, included coordinating, database service, press and lettershop activity.

[ October 2007 ]

  The income-database of the CID is done, based on facts
(includes tax-paid income, pension and social benefits)

The database presents the legal average income of the population by settlements and zip codes. In the year of 2006 the legal income was higher with 8, 69 % than in the year of 2005. The leaders of the list are henceforward the districts of Buda, but in the first twenty can found increase settlements in the region of Budapest. So in the year of 2006 we can find in the first twenty the following settlements, Solymár, Leányfalu, Budakeszi and the far Százhalombatta.

The lowest average income is found in the settlements below 1 000 people, so the settlements of the lowest income are the followings: Pálmajor, Kőkút, Gilánfalva, Nyírpilis. Whereas the average income of the settlements with the lowest average income increased with 12 %, above the national average. It means,that the lag decreased in these settlements and the equalization indicates a national tendence.

[ October 2007 ]

  CID in the Üzlettárs magazine

The CID Cég-Info Kft. also appears in the october issue of the Üzlettárs. In the „100 szóban” head enquirers can read about the unique CID services, the free on-line target group make up service.

[ October 2007 ]

  Brand new telephone-center serves the Bázis

From the end of october a brand new telephone center serves the the telemarketing divison of the Bázis Direkt Reklám Kft. The new system back up the incoming and outgoing calls with a top quality background, with its help the Bázis can serve every type of demand in the future.

[ October 2007 ]

  The CID provides an on-line tool to the market orientation of
the small and medium-sized enterprises

The market research and concurrency survey require costs, that SMEs can’t subsidize.

The internet marketing database of the hungarian companies can save expensive survey costs for the SMEs and they can reveal the potential market and measure the concurrency.

In the „ONLINE B2B SELECTION” section of the interaktiv and easy to use website (www.cid.hu) the entrepreneurs can find, who the potential costumers are, where they are and the purchasing power of them.

[ October 2007 ]

  CID and TBWA is worked together for the success of Mars promotion

CID and TBWA worked together on a consumer promotion, with the title „Öltözz át percenként!”, organized by Mars Magyarország Értékesítő Bt. In the promotion an unique identification code - included in the Mars®, Snickers®, Bounty® and Twix® chocolate bars - must be sent by the consumer via SMS or the microsite of the game. CID carried out the miscorsite development by the creative plan of the TBWA Budapest, included programming, operation, and service.

[ September 2007 ]

  CID attained again the ISO qualification

In the course of the annual, regenerative audit CID corresponded to the requirement of the ISO 9001 quality review system, so CID has the qualification for a further year. The audit was carried out by the expert of the Certop Ltd.

[ September 2007 ]

  Bázis Direkt Ltd. carries out telemarketing campaign for the AXA Hungary

AXA Pension Fund working as AXA Hungary subsidiary company set the recruitment of new pension fund members as his aim, supported by telesales beside the traditionally communiaction channels. The telesale is carried out by Bázis Direkt Ltd. for the pension fund, included telephone calls in the afternoon.

[ September 2007 ]

  DMSZ seminar with CID

Direct Marketing Association set up a seminar on the 20-21th of September, titled „Direct Marketing Training 2007”. The training programme helps those employees, who emphasize the role of the direct marketing tools in the marketing-communication of the company. The beginners and also the professionals can learn on the training, organized in the NH Hotel Budapest. Joseph Szabó director of CID Cég-Info Ltd. undertook the organization of the seminar, he also gives a lecture with other prominent representatives of the direct marketing profession.

[ September 2007 ]

  New campaign for Szent László Őssejt Alapítvány
(a public benefit organization)

In September CID starts a new fundraising campaign for the Szent László Őssejt Alapítvány. At this time the aim of the campaign is to support the maintenance of the Démétér Ház ran by the foundation, the campaign is supported by the CID with direct marketing according to cold and donor list.

[ September 2007 ]

  The Greenlight Budapest Advertising Agency and the Bázis are
working on the success of the Vapiano.

The worldwide known Vapiano restaurant chain opened its first restaurant. A publicity campaign starts for the popularisation of the trademark carried out by Grenlight Agency, however the Bázis could not be out from the organization of the restaurant's opening, favoured with telemarketing.

[ August 2007 ]

  The new database CDs of the CID make a hit

After the face change at the beginnig of this summer and the expansion of the product range the interest for the new database CDs of the CID is outstandingly high (www.marketingadatbazisok.hu). There is a huge interest after the Top Companies CD, SMB CD, New Companies CD sold in a high circulation earlier already and after the Micro Companies CD, circulated from the beginig of this summer.

[ August 2007 ]

  The co-operation of the Accor Services and Bázis Direkt Reklám Ltd. continues

The Accor Services and the Bázis Direkt Reklám Ltd. are working on a new telemarketing campaign from July, with the aim of surveying the market of the hungarian fringe benefits.

[ August 2007 ]