Donor motivation for multiple contribution, activation of sleeping donors Motivation Donors who identify with certain charities will not respond to all look ups and sometimes they give more or less. That depends not just on their life situation, but how and when the contact was done. CID knows the ways, even developed a few of them, that will increase the willingness and the return. Activation Some donors’ life situation forces them to give up donation for awhile, but later when they’re doing better they would continue to contribute. Unfortunately by this time they are considered as inactive and no one tries to reach them again. The goal is to find these donors, whose activation will increase the intake of the charity. CID designs systems that realize this goal. CID knows how to reactivate these sleeping donors. Yearly planning Taking donations cost money. This year’s donations will cover next year’s charity work, hence not just the gift amount but its flow is important. It is needed to be determined when to start and how many campaigns, what the budgets and goals are for one and for all. CID’s expertise will help you or do it for you.  Planning of a campaign The donation habit of a donor changes year to year, even month to month. Neighborhoods having good returns at one point grow old; others get built in with mansions. New charities are popping up. The daily press could have an affect on how a charity is perceived. With every contact we might change the donor’s view about the collecting organization.  Thus, at the beginning of all campaigns an assessment of the current situation is needed, to ensure our media mix, message and lists are the very best at that moment.  CID does that before any campaign. Evaluation of a previous campaign Statistics must have segments to show details of middle and long term procedures. They should be able to recognize new occurrences and solutions and can come up with new ideas. Analytical tools have to be such that fit for every need. The presentation of the results ought to be understandable focusing on the customer’s interest. CID makes these investigating analyses. Optimization of a campaign For optimization a goal has to be chosen. This could be donors’ willingness to answer, the number of respondents, gifts collected or the return of the campaign investment. A campaign could be optimized for mix of media, how the list was compiled, timing, length, or the appearance of the outgoing letters just to mention a few more. CID is capable of optimizing any campaign by utilizing its own software, mailing, printer and creative price databases.  Creating a list plan To do a successful campaign that measures up to the company’s aptitude, budget and goal, first we select segments from the house file, then we have to decide from all the outside lists available which ones we want to use without breaking any data protection law or regulation.  Also we must determine if the campaign should be quick with a large or continuous with a medium return, also for PR purposes what is more important the number of donors or the amount of gifts collected. CID is experienced and skilled to make custom list plans, and competent to evaluate them.  Creating a message An actual donation, from receiving the asking letter to the mailing of the check, is a few week long psychological process.  Only those are successful, who understand this process so well, that they are able to change its outcome.  CID’s lead researcher, in cooperation with scientific research institutes, keeps exploring this complex field.  Creating a script A telemarketing script used by the operators to communicate with called people surely has a major part in the success. Writing a script, CID uses the newest achievements of language statistics and psycholinguistics, developed in part by its specialist. CID’s custom scripts will assure flexibility. Creative and graphical designs ’What made the willingness to donate 10% higher in the last campaign? Well, those excellent photos, short, but to the point wording and professional arrangements did the trick!’ CID knows for what and from what a donor springs in action. Implementation A good plan is a must, but not enough for the success. During a campaign thousands of small or big issues need attention. Let’s look into a campaign process! CID helps to design and organize it. Printing There are many problems with print houses. This blue is not the blue that the organization’s logo has and the creative plan still shows, the paper is different. And because of the 10 day delay, the campaign could loose its actuality, checks are printed incorrectly, letters are missing addresses...: donors and donations will be lost!  CID has learned what to look out for from customer complaints and from its own mistakes. This is a huge savings for you.  Personalization, letter shops Personalized letters cost more, but get more responses, donations. CID personalizes envelopes and letters. A personalized mail is stuffed with other materials, personalized check, and envelope. Just imagine doing 100000 letters by hand! Think what happens if people receive a mail with a check addressed to someone else, or the letter has a misprint, or unreadable. Damage in donations collected and in your reputation. Money spent in vain.  CID knows how to prevent these mistakes and to minimize their chance and number of occurrence.  Mailing To mail one letter takes standing in line for a short time. For 100 letters you need a basket too.  To hand over and to process 100000 letters require special ways and locations  After the fact, it is hard to standardize letters to meet post office specifications. It takes time and we fall behind schedule. The delay of the mail has an effect on the evaluation. CID’s experience, post office boxes and contacts will provide a fast and smooth mailing process.  Recording Without proper recording, it is inconceivable to fill out tax receipt required by law, and the gift might go astray.  Disregarding suggestions from donors will lower the success rate; donors will leave their careless donation managers.  During recruiting, complaints about data protection can save or even increase the reputation of the organization. CID has great adequacy to solve problems related to recording.  Database management - new donor’s registration - existing donor’s update - record keeping of donation data - maintenance and update of statistics, selections CID’s database management proficient programmers, software and virus protected systems guarantee that all managed data will stay in excellent condition.  Script Programming A telephone conversation could be a complex matter and it is proven by the fact, that a whole linguistic science, the ’Discourse Theory’ is dealing with dialogs. To program a telephone conversation, then to make instant, quick changes based on derived knowledge requires a specialist.  CID has such specialists. Conducting the phone calls Collecting donations over the phone is most effective, if the operators hit the right accord with people on the other end, if they can convince them to make a donation, if they are goal oriented and if the contribution is done fast. CID’s operators know their job. With a modern computerized call handling and data collecting system the work is done quickly, the campaign is constantly evaluated by statistics and modified on the fly if necessary. Yearly reporting Profitability Profitability comes from all the donations minus the money invested, from the total number of donors as a capital, and the margin of their increase or decrease, and from other results, such as the organization’s enlarged reputation or recognition. If you hire CID, the balance-sheet always will be positive. For the management reaching organization goals is very important. CID will draft and create a report, from which the organization will see an overall and a decision-maker supporting picture.  Donor assets For years a collecting organization can expect contributions from its active benefactors. They are its capital and needed to be handled and registered accordingly. CID knows how to keep them on record. With CID these assets and their proceeds will increase.