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Selection of target groups: who’s a good donor, who’s worth of reaching. |
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Before collecting donations one has to be informed and must analyze. The analysis is done by research and testing.
CID’ analysis has such benefits that make it worth of your trust. |
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Research |
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If you wish to collect donations for any purpose in Hungary, with the tool of international investigating research, first needs to be determined who, how, how much contributions are willing to make to the same or a similar cause in other
countries.
People in Hungary are different and live in different conditions than people in Western Europe or the United States. This is the reason for conducting a domestic research about people’s donation habits, backgrounds or lack of willingness to make
donations. |
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Testing |
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With the comparison of marketing data collected aboard, in Hungary and CID’s own geomarketing database values (population, purchase power, income, quality of life), it is highly beneficial to model our concept on a small sample of
data.
This way we can prevent spending too much money on a bad idea.
For the test we need to determine the size and all the criteria of the sampling then it must be done and
checked.
CID has been designing sample taking for a decade for its own campaigns, customers and for market research
purposes.
CID’s specialists have decades of statistical experience. |
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CID’ strengths |
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Specialists
CID’s Research Leader is István Dienes PhD. The specialists have great experiences, who are frequently giving lectures in conventions, universities and colleges. They know the most important thing is customer
satisfaction.
Databases
In Hungary CID is the leader of the geomarketing database services. CID has the most maintained, up-to-date and relevant data of even the smallest neighborhood.
CID’s competence paved the way for its own line of products, which make CID a unique entity in Hungary, its off-the-shelf databases
for:
Local Income Guide
Local Purchase Analyzer
ZSINOR
GeoMark with map handling interface |
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Connected links:
www.cid.hu
www.geomark.hu
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