Service:
Satisfaction and competitive analysis through Telemarketing. We record private people’s opinion about the local supermarket’s activities, service and the satisfaction of purchasers. We also show the view of the competitors in the same area.

  Goal:
Estimating how people view Auchan Supermarket.

  Target group:
People who live nearby the supermarket.

  Process:

• Using Geomarketing to
  define the target groups

• Compiling database

• Organizing Telemarketing campaign

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