Goal:
Market research, competition analysis and lead generation for the Kecskemét branch of the Bank. The campaign is based on complex statistical analysis and micro-district and regional level of geomarketing study. The product was a special offer for personal loan.

  Target group:
Families and companies (with telephone) in the affinity range of the branch chosen by the income and by the regions where the customer density is high. We tested the result of the different target group building strategies.

  Strategy:
Letter- response- promotion- telephone- response- contact- promotion integrated campaign with telemarketing and two level of promotions.

  Result:
7% prospects. Detailed market research results for the region and the district of the town.

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