Product:
All the available plant protection products of the company.

  Target Group:
End-users and the resellers.

  Strategy:
The keywords of their strategy are: expertise, creativity and direct communication. They reach their aims effectively applying Relationship Marketing.

  Creative platform:
Du-Pont has found the suitable DM tool to all of their activities: direct mails, invitation cards, catalogues, brochures, leaflets.

  Result:
11 fruitful years spent on the market yield considerable market share, thanks to their in time realisation and adoption of Customer Relationship Marketing.

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