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Product:
The Fundamenta advance-savings
project.
Target group:
Young people between 18-20, living
in Budapest and county towns.
Strategy:
Every hundredth contractor could
automatically obtain a SIEMENS PC. They
received at first a pesonalised letter
that gave them information about the
advance-savings project. Then sales
representatives visited those who were
interested in. Pre-printed, filled-in
questionnaires helped their work.
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Creative platform: |
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The dynamic, easy flowing in tone,
youthful designs and colours were
harmonious parts of the integrated
campaign. Timing of the Direct Mail
campaign fitted best the whole campaign.
Result:
2,4 % positive feedback.
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