Product:
Garden watering systems and lake techniques traded by Gardena Hungary Zrt.

  Goal:
The marketing goal of the Campaign is making known the products and trademarks and also introducing the yearly marketing campaigns.

  Target group:
People who live in suburbs of bigger cities with a good income, senior age; and Hungarian Hotels and Motels with big gardens and parks.

  Strategy:
More than one-step Marketing Campaigns, HVG advertisements, sending out DM letters and telemarketing.

  Results:
During the Campaign through direct marketing tools, we have won interests and forwarded them to our partners. Interests came in large numbers.

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