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IBM is trading its whole
portfolio in Hungary nowadays. From
personal notebooks to desk computers and
whole service of IT products. IBM is
involved from designing IT solutions to
bringing them to effect as well as from
delivering to controlling services.
IBM has almost 100
business partners in Hungary, thus it
can meet the needs of every industry.
Service:
Making phone calls to those who attended
conferences and panel discussions
organized by IBM and motivating them to
register for these events. Verification
of IT contacts. |

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Goal:
Matching data and recruiting
participants for events.
Target group:
Guest lists of IBM.
Process:
Based on the IBM own database using
telemarketing
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