Task:
Market research.

  Goal:
Defining the differences of local branches by marketing aims. Elaboration of marketing and marketing-communication program. Determination of affinity range. Competition research in affinity range. Searching of constructions' and investments' dynamism in affinity range.

  Strategy:
Clients' graphical placement on the map by their addresses. Determination of affinity range by client-density. Collection and evaluation of data of the affinity range.

  Evaluations:
Clients' evaluations:Income, purchasing power indexes Housing conditions, providing with public institutions. Trends in claming of banking.

  Enterprises evaluation:
Composition of the enterprises Banking-claim indexes Improving trends.

  Result and proposal:
On the evidence of evaluations many proposals were put forward for working out of special marketing and marketing- communications activity of the determined branch.

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