Product:
All products from the self-service counters.

  Goal:
Developing and operating of Loyalty Program.

  Target Group:
The whole population of the country.

  Strategy:
CID developed the model of the strategy together with Well Advertising and PR Agency. There was a long period of economical calculation and planning before the start of the campaign. The Loyalty Program started at the first part of June of 2003 according to the accepted strategy. The instruments of the introductory marketing campaign were: DM letter, POS materials, huge posters and press advertisement. Every product with matrixes from the self-service counters take part in the program. The buyers have to send in the collected “points” that we automatically enter to the customer’s “credit”. The customer can “buy” gifts from the points from the Pick catalogue.

  Result:
The  Loyalty Program ran successfully for 2 and a half year.

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