Product:
Fund raising, marketing advising, data-mining, analysis.

  Goal:
Fund raising for SOS Gyermekfalu, making up and controlling the direct marketing activity.

  Target group:
Private individuals and companies who were donors in the past. We supplemented this database with new addresses after making analysis and case studies.

  Creative solutions:
Continuous communication in every 3 months by using SOS-Hírnök (dm letter). We can provide the unified design of the dm letters with colours and creative solutions. The whole direct marketing activity (creating strategies, analysis, creative works, database work, execution) was accomplished by CID.

  Result:
A lot of new donors meant further donations (in millions) for SOS.

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