Product:
Collecting donation.

  Goals:
1st of December is the international day of AIDS, because of it UNICEF started a campaign of collecting donation. The donors supported education programs against infection.

  Target group:
The own database was completed with new 50.000 potential donors. The database contained addresses of church and private inviduals, who live in Budapest or near to Bp., dispose of average or above the average income, and possess telephone.

  Creative platform:
Beside the check, a two-pages DM letter and a gift-calendar for 2001 were sent to the target group. The creative aim was to convince and give the most possible information.

  Rusult:
In the course of evaluation.

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